Many customers are unfamiliar with energy deregulation, how can I explain it to them?
Deregulation is the process by which governments remove, reduce, or simplify restrictions with the intent of encouraging efficiency and competition in markets. Deregulation in the United States traces its roots to the oil crisis of the 1970s but it took until the late 1990s to put the idea of electricity deregulation into practice.
Before deregulation, utilities controlled all three components of the energy industry: generation, transmission and the sale of energy. Deregulation divides those processes, with different companies having the ability to handle each aspect.